In the wake of its outstanding growth in 2014 Lavery launches a new advertising campaign - “Powerful Allies”

In the wake of its outstanding growth since the beginning of 2014, Lavery is launching a new advertising campaign in support of its commitment to becoming the leading legal reference to the business world. With 100 years’ invested in providing services to businesses in every field, today Lavery draws on the expertise of more than 200 lawyers in various specialties.

“Powerful Allies” is the motto for the advertising campaign and the leading message ties together the values, skills and commitment of athletes competing in various sports with the needs of the business world. The word “allies” highlights the privileged relationship that Lavery builds with each of its clients, while “powerful” speaks to goals being reached through skills and experience combined with hard work.

Each ad draws parallels between clients’ needs and the strong determination of the athletes pictured. Athletes are shown in action wearing Lavery’s official green to connect with the specific “Powerful Allies” tagline. The campaign also introduces the new “Lavery Lawyers” signature that targets corporate leaders directly.

The campaign consists of a series of institutional and practice sector messages that illustrate the wide range of expertise at Lavery. Some messages will also be developed to support articling students recruitment efforts, and announce new hires or events sponsored by Lavery.

The ad campaign will be posted on Lavery’s website and all its social media platforms as well as across a wide range of print and digital media. It will be accessible anytime, anywhere, on any device.

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“The legal skills and expertise offered to clients by our business lawyers, based in five network offices, allow them to take the lead and succeed in attaining their business objectives,” says Don McCarty, the firm’s Managing Partner. “This strong and distinctive new advertising campaign shows that Lavery has the power and the strength of a law firm of international stature as well as the agility and resourcefulness that allow it to provide each client with the most practical solutions to meet their needs”.

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