On December 2, Montreux Comedy and Groupe Juste pour rire (JPR) announced the establishment of an alliance between the two organizations.
The aim of this historic collaboration between the two largest French-language comedy festivals in the world is to create original products and content on both sides of the Atlantic and to enable the co-production and co-promotion of an international French-language gala in Montréal and in Montreux, Switzerland.
Lavery advised and represented Montreux Comedy in the drafting and negotiation of the agreement for this bold project, particularly on aspects related to the creation of content for digital and traditional broadcasting platforms.
"Lavery is proud to have contributed to finalizing the collaboration between two major players in the entertainment industry in Quebec and abroad. In a context where this industry is taking a major digital shift, this collaboration will increase the positioning and availability of French-language content on the market," says Sébastien Vézina.