Jean-Philippe Turgeon moderates the franchisors’ round table

Jean-Philippe Turgeon Jean-Philippe Turgeon, the partner responsible for the Franchising and Distribution group, moderated a round table of franchisors organized by Lavery in collaboration with the Conseil québécois de la franchise held on June 9 at the Lavery Conference Centre in Montréal.

The round table theme was Investissez-vous votre budget marketing national auprès des bons médias publicitaires ? The event brought together Véronique Desrosiers, co-president of communication and marketing companyÉcorce and Marc-André Rivard, owner ofCommunications Récréation, and franchisors learned about the best media placement marketing strategies.

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