On January 16, Soccer Québec and the Montreal Impact announced a partnership to boost the popularity and quality of Quebec soccer.
Lavery had the opportunity to support Soccer Québec in reaching this agreement, which is the first in Canada between a professional soccer club and a provincial sporting federation.
The main subject of this agreement is the long-term acquisition of Soccer Québec’s commercial and marketing rights by the Montreal club until the FIFA World Cup in 2026 in North America. This will allow Soccer Québec and the Impact to join forces to promote and support the continued growth of soccer in the province.
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