Today, Lavery is proud to unveil its new brand image. This significant transformation embodies our firm’s desire to drive the growth of organizations that do business in Quebec. Both warm and accessible, the result of this initiative attests to the firm’s uniqueness and its desire to break industry norms by adopting a human and innovative approach based on personalized support. The new visual platform, created by BrandBourg in collaboration with the internal team, was designed to communicate Lavery’s mission, which focuses on partnership with its clients and its closeness to the business community. It combines its current distinctive colours with the contemporary imagery of renowned Quebec illustrator Sébastien Thibault, whose work is featured in prestigious publications such as The New York Times, The Guardian and The Economist. “Our completely renewed signature is both a more accurate reflection of what our firm is today and what it aspires to embody even more in the coming years,” says Anik Trudel, Lavery’s Chief Executive Officer. “This reaffirms our commitment to our clients’ success, which is based on the personalized approach of a competent team that is integrated in a 360-degree approach and is truly attentive to their needs.” Visually expressing the Lavery promise Lavery’s colour palette now plays with the shades of green that already distinguish the firm in the industry. The coral colour brings contrast, originality and warmth. The updated logo retains the friendly, approachable feel of the brand and creates a timeless, strong character. The green line that accompanies the name Lavery recalls the line on which we affix a signature and thus symbolizes our commitment. The new handwritten signature “Signed Lavery” refers to Lavery’s human side and the personalization of its service. Furthermore, the removal of the descriptor “Lawyers” that was a part of the previous logo reflects both the presence of a growing number of legal professionals complementary to the practice of law, and the firm’s confidence in its positioning in the business community. “Our visual identity reflects the dynamic nature of our firm and the uniqueness of our positioning. It will help us to leverage digital codes even more effectively, in addition to offering us new options for communicating in an engaging and visual way with our target audiences, both internally and externally,” says Joanne Lajeunesse, Director, Communications and Marketing. The clients surveyed in the course of the project emphasized the innovative, professional, artistic and sophisticated nature of the final result. A positioning reflecting the image of today’s Lavery Our brand image is based on commitment, experience, value creation and growth, the four main pillars that guide our actions and give meaning to each of the firm’s interventions. Lavery’s promise is a guarantee of loyalty and excellence that is shared for the benefit of our clients, key players in the economy. It is a promise to leverage our talent for their benefit.
Chief Executive Officer
Anik Trudel is Lavery’s Chief Executive Officer. She is responsible for implementing the firm’s vision and strategic plan while managing its daily affairs and administrative functions.
A trained lawyer, she has twenty years of experience as a partner with a prominent Canadian law firm. In this role, she practiced in civil and commercial litigation and represented a number of national and international public and private major corporations before the general and appellate courts as well as arbitration tribunals.
Ms. Trudel has been working in public relations for leading industry firms for over ten years. She has advised and accompanied senior executives dealing with business challenges, issues management, organizational transformation, brand image management and public relations. With a steadfastly client-based approach accompanied by her capacity to listen and her strategic ability, Ms. Trudel knows how to target business opportunities and translate them into concrete actions all in the while proposing solutions suited to the complex, ever-changing reality of clients.
Ms. Trudel has successively occupied senior management positions in two international public relations firms due to her precise analysis of crisis prevention and clear understanding of the communication needs related to managing change.
She has sat on numerous boards of directors of cultural, business and charitable organizations throughout her career.
- Practitioner and Master Practitioner, Centre de programmation neurolinguistique de Montréal, 2006-2008
- Certificat de formation en développement des affaires, HEC, 2004
- LL.B., Université de Montréal, 1987
Boards and Professional Affiliations
Member, Board of Directors, Port of Montréal (2008-2017) and (2019-...)
- Chair (2016-2017)
- Member, Board of Directors, Quebec Breast Cancer Foundation (2016-…)
- Member, Board of Directors, The Chamber of Commerce of Metropolitain Montreal (2018-...)
- Vice-Chair (2021-...)
Lavery is pleased to welcome the following professionals as partners in the firm: Dominic Boisvert France Camille De Mers Catherine Deslauriers Chloé Fauchon Pier-Olivier Fradette Marie-Eve Pomerleau These talented lawyers who are rising to the rank of partner have shown a strong commitment to the firm and the profession in recent years, and they brilliantly embody Lavery’s values: Excellence, Collaboration, Audacity and Entrepreneurship. “We offer them our congratulations on this significant achievement in their legal careers. The diversity in background of our new partners is a testament to the depth of our 360° service offering and our desire to be a growth partner for companies doing business in Quebec”, said Anik Trudel, Lavery’s Chief Executive Officer.
On October 25, 2021, Anik Trudel, Chief Executive Officer of Lavery Lawyers, was appointed Vice-Chair of the Board of Directors of the Chamber of Commerce of Metropolitan Montreal (CCMM). The CCMM, a staple in the Montréal business community, offers specialized services to businesses of all sizes and participates in projects crucial for the city. Ms. Trudel’s appointment aligns perfectly with Lavery’s vision and its positioning as a growth partner for key players in the Quebec economy. “Montréal is playing a significant role in the ongoing economic recovery, in concert with all other Quebec regions. For businesses to thrive, we need to work hard to stimulate the city’s business environment, both in our own operations and in our role as leader. As Vice-Chair of the CCMM’s Board of Directors, I am pleased to contribute to its efforts to channel the city’s strengths into a successful economic recovery,” says Anik Trudel.
On March 16, Lexpert announced the Excellence Awardees for this year’s edition of the Canadian Law Awards, recognizing the leadership and expertise of law firms and legal professionals. After being named Quebec Law Firm of the Year in 2020, Lavery is a finalist in the following two categories for the second year in a row: Quebec Law Firm of the Year Managing Partner of the Year, Anik Trudel, Chief Executive Officer Once again, these nominations, along with the hard work that went into earning them, further strengthen Lavery’s position as a leader in the Quebec legal services industry.