Lavery Launches a New Advertising Campaign. Your Business. Fair and Square.

Montreal, December 9, 2010 – Lavery is launching a new advertising campaign to reassert its “Law > Business” market positioning and emphasize its lawyers’ commitment to the success of their clients’ businesses through top quality service and counsel.

This new campaign, composed of one main firm ad and a series of ads promoting specific practice areas, demonstrates the scope of expertise that Lavery can provide its clients to help them achieve success.

During the coming months, ads featuring the slogan “Your Business. Fair and Square.” will run in the business pages of major newspapers, in business magazines, on the firm’s website and on the Internet. All of these messages are featured in a lively presentation available as of today on the Lavery website ( and on YouTube.

A first advertisement aimed at recruiting law students for summer employment was launched at the beginning of November. It provides students with a specific email address ([email protected]) and gives them access, through a mobile application, to a microsite ( exclusively designed for them, by entering a matrix barcode (QR) on their smartphone.

This mobile application also appears on all new ads of this campaign. Each ad comprises a matrix barcode that sends the reader to Lavery’s homepage and to the description of the firm’s expertise in targeted areas.

“Lavery is known as a top business law firm in Quebec and more and more businesses are retaining our services due to the diversity and depth of our expertise as well as our understanding of their concerns and challenges,” declared Mr. André Vautour, Partner and member of the firm’s Marketing Committee. “With this campaign, we want to express our unwavering commitment to meeting the needs of the business community with an outstanding service and a constant dedication to the success of our clients.”

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