Geneviève Bergeron Partner, Lawyer and Trademark Agent

Geneviève Bergeron Partner, Lawyer and Trademark Agent

Bureau

  • Montréal

Phone number

514 397-2059

Bar Admission

  • Québec, 1998

Languages

  • English
  • French

Profile

Partner - Lawyer - Trademark Agent

Geneviève Bergeron is a partner, lawyer and trademark agent in Lavery’s Intellectual Property group. Her practice focuses on all aspects of trademarks, intellectual property transactions, copyright and domain names.

She has extensive experience in trademark matters, from availability searches to filing strategies to registration, in a wide variety of industries. She provides strategic advice and helps numerous companies protect their trademarks abroad.

Her trademark expertise includes litigation, such as opposition and cancellation proceedings, formal notices and the negotiation of coexistence and settlement agreements, as well as the drafting, negotiation and review of commercial contracts, such as licence and assignment agreements.

Geneviève also advises clients on the application of the Charter of the French Language.

Publications 

  • Talk entitled “Élaborer une Stratégie de PU intégrée et à toute épreuve - pour protéger au maximum les actifs des PME avant de pénétrer le marché américain”, Industry Canada workshop, Montréal, March 27, 2014.
  • “Révision de la jurisprudence marquantes relative aux noms de domaine .ca à la suite des modifications apportées à la Politique de règlement des différends” (2013), Développements récents en droit de la propriété intellectuelle, Les Éditions Yvon Blais Inc., Vol. 375.
  • Talk entitled “La protection de la propriété intellectuelle développée en entreprise par les employés et les travailleurs autonomes”, October 2011.
  • “Quelques décisions-clés rendues en 2009 en matière de règlement des différends de noms de domaine .ca” (2009), Intellectual Property Journal, Vol. 21, No. 2.
  • “Dot-ca Domain Name Dispute Resolution: Where Do We Stand Five Years After the Implementation of the CIRA Policy?” (2008), Intellectual Property Journal, Vol. 21, No. 2.
  • “Language Requirements in Québec Under the Charter of the French Language: What do you need to know” (2008), INTA Bulletin, Vol. 63, No. 10.
  • “Règlement des différends .ca : Où en sommes-nous cinq ans après la mise en œuvre de la Politique de l’ACEI” (2007), Développements récents en droit de la propriété intellectuelle, Les Éditions Yvon Blais Inc., Vol. 281
  • “Protection des marques notoires et théorie de la dilution : une analyse comparative du droit américain et canadien à la lumière de décisions récentes de la Cour suprême du Canada” (2007), Les Cahiers de propriété intellectuelle, Vol. 19, No. 1.

Distinctions

  • Best Lawyersin Canada in intellectual property law, since 2021
  • World Trademark Review (WTR) 1000 - the World’s Leading Trademark Professionalsfor Canada (prosecution and strategy), since 2012
  • Managing Intellectual Property IP STARS  (Trademarks), 2022
  • Who’s Who Legal:IP (Trademarks), since 2019

Education

  • Graduate Diploma, Health Law and Policy, Université de Sherbrooke, 1998
  • LL.B., Université de Montréal, 1994

Boards and Professional Affiliations

  • Canadian Bar Association
  • International Trademark Association (INTA)
    • Member of the Famous and Well-Known Marks Committee, 2023
    • Member of the Commercialization of Brands Committee, 2020–2023
    • Member of the Right of Publicity Committee, 2018–2019
  • Intellectual Property Institute of Canada (IPIC)
    • Member of the Trademark Practice Committee, 2007–2015
  • College of Patent Agents and Trademark Agents (CPATA)
  1. Lavery welcomes Geneviève Bergeron to its Intellectual Property Group

    Lavery is delighted to welcome Geneviève Bergeron as a Partner and Trademark Agent in our Intellectual Property Group. She has extensive experience in trademarks, intellectual property transactions, copyright and domain names. She also advises on the application of the Charter of the French Language to labelling, advertising and commercial signage. She has been recognized for her expertise in intellectual property and trademark law by numerous rankings, including The Best Lawyers in Canada, World Trademark Review (WTR) 1000, Managing Intellectual Property and Who’s Who Legal: IP. Geneviève provides strategic advice and helps many companies protect their trademarks, both in Canada and abroad. Her trademark expertise covers a wide range of industries and includes litigation, such as opposition and cancellation proceedings, the negotiation of coexistence and settlement agreements, and commercial contracts involving intellectual property. Geneviève is also very involved in professional associations related to her practice, including the Intellectual Property Institute of Canada and the International Trademark Association. “I am very pleased to be joining Lavery’s intellectual property team. It’s a high-powered team with a solid reputation both in Canada and abroad, offering high-level expertise on the protection, management, enhancement and defence of intellectual property rights. I’m delighted to become a member of such a talented and passionate team, and look forward to actively contributing to the firm’s success,” says Geneviève.

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