Geneviève Bergeron Partner, Lawyer and Trademark Agent

Geneviève Bergeron Partner, Lawyer and Trademark Agent

Bureau

  • Montréal

Phone number

514 397-2059

Bar Admission

  • Québec, 1998

Languages

  • English
  • French

Profile

Partner - Lawyer - Trademark Agent

Geneviève Bergeron is a partner, lawyer and trademark agent in Lavery’s Intellectual Property group. Her practice focuses on all aspects of trademarks, intellectual property transactions, copyright and domain names.

She has extensive experience in trademark matters, from availability searches to filing strategies to registration, in a wide variety of industries. She provides strategic advice and helps numerous companies protect their trademarks abroad.

Her trademark expertise includes litigation, such as opposition and cancellation proceedings, formal notices and the negotiation of coexistence and settlement agreements, as well as the drafting, negotiation and review of commercial contracts, such as licence and assignment agreements.

Geneviève also advises clients on the application of the Charter of the French Language.

Publications 

  • Talk entitled “Élaborer une Stratégie de PU intégrée et à toute épreuve - pour protéger au maximum les actifs des PME avant de pénétrer le marché américain”, Industry Canada workshop, Montréal, March 27, 2014.
  • “Révision de la jurisprudence marquantes relative aux noms de domaine .ca à la suite des modifications apportées à la Politique de règlement des différends” (2013), Développements récents en droit de la propriété intellectuelle, Les Éditions Yvon Blais Inc., Vol. 375.
  • Talk entitled “La protection de la propriété intellectuelle développée en entreprise par les employés et les travailleurs autonomes”, October 2011.
  • “Quelques décisions-clés rendues en 2009 en matière de règlement des différends de noms de domaine .ca” (2009), Intellectual Property Journal, Vol. 21, No. 2.
  • “Dot-ca Domain Name Dispute Resolution: Where Do We Stand Five Years After the Implementation of the CIRA Policy?” (2008), Intellectual Property Journal, Vol. 21, No. 2.
  • “Language Requirements in Québec Under the Charter of the French Language: What do you need to know” (2008), INTA Bulletin, Vol. 63, No. 10.
  • “Règlement des différends .ca : Où en sommes-nous cinq ans après la mise en œuvre de la Politique de l’ACEI” (2007), Développements récents en droit de la propriété intellectuelle, Les Éditions Yvon Blais Inc., Vol. 281
  • “Protection des marques notoires et théorie de la dilution : une analyse comparative du droit américain et canadien à la lumière de décisions récentes de la Cour suprême du Canada” (2007), Les Cahiers de propriété intellectuelle, Vol. 19, No. 1.

Distinctions

  • Best Lawyersin Canada in intellectual property law, since 2021
  • World Trademark Review (WTR) 1000 - the World’s Leading Trademark Professionalsfor Canada (prosecution and strategy), since 2012
  • Managing Intellectual Property IP STARS  (Trademarks), 2022
  • Who’s Who Legal:IP (Trademarks), since 2019

Education

  • Graduate Diploma, Health Law and Policy, Université de Sherbrooke, 1998
  • LL.B., Université de Montréal, 1994

Boards and Professional Affiliations

  • Canadian Bar Association
  • International Trademark Association (INTA)
    • Member of the Famous and Well-Known Marks Committee, 2023
    • Member of the Commercialization of Brands Committee, 2020–2023
    • Member of the Right of Publicity Committee, 2018–2019
  • Intellectual Property Institute of Canada (IPIC)
    • Member of the Trademark Practice Committee, 2007–2015
  • College of Patent Agents and Trademark Agents (CPATA)
  1. Lavery and its Intellectual Property group recognized in the 2024 edition of the WTR 1000: The World’s Leading Trademark Professionals

    We are pleased to announce that Lavery has been ranked in the 2024 edition of the WTR 1000: The World’s Leading Trademark Professionals. Four of our members have also been recognized as leaders in their respective areas of practice. Geneviève Bergeron Partner | Lawyer - Trademark Agent Geneviève’s practice focuses on all aspects of trademarks, intellectual property transactions, copyright and domain names. Her trademark expertise also includes litigation, such as opposition and cancellation proceedings, formal notices and the negotiation of coexistence and settlement agreements, as well as the drafting, negotiation and review of commercial contracts, such as licence and assignment agreements. Chantal Desjardins - Partner | Lawyer - Trademark Agent Chantal actively assists her clients in establishing their rights in the field of intellectual property, which includes the protection and defence of trademarks, industrial designs, copyright, domain names, trade secrets and other related forms of intellectual property, in order to further their business objectives. Isabelle Jomphe - Partner | Lawyer - Trademark Agent Isabelle’s expertise includes trademarks, industrial designs, copyrights, trade secrets and technology transfers, as well as advertising law and matters related to labelling and the Charter of the French Language. Suzanne Antal - Senior Trademark Agent Suzanne focuses her practice on all aspects of trademark registration, including drafting and filing trademark applications and representing clients in trademark opposition and cancellation proceedings, both nationally and internationally.  The WTR 1000 is a guide that identifies the top trademark professionals and law firms around the globe. The lawyers and law firms featured in this guide are selected further to a rigorous process involving research and interviews with practitioners, clients and in-house counsel. About Lavery Lavery is the leading independent law firm in Québec. Its more than 200 professionals, based in Montréal, Québec City, Sherbrooke and Trois-Rivières, work every day to offer a full range of legal services to organizations doing business in Québec. Recognized by the most prestigious legal directories, Lavery professionals are at the heart of what is happening in the business world and are actively involved in their communities. The firm's expertise is frequently sought after by numerous national and international partners to provide support in cases under Québec jurisdiction.

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  2. Lavery welcomes Geneviève Bergeron to its Intellectual Property Group

    Lavery is delighted to welcome Geneviève Bergeron as a Partner and Trademark Agent in our Intellectual Property Group. She has extensive experience in trademarks, intellectual property transactions, copyright and domain names. She also advises on the application of the Charter of the French Language to labelling, advertising and commercial signage. She has been recognized for her expertise in intellectual property and trademark law by numerous rankings, including The Best Lawyers in Canada, World Trademark Review (WTR) 1000, Managing Intellectual Property and Who’s Who Legal: IP. Geneviève provides strategic advice and helps many companies protect their trademarks, both in Canada and abroad. Her trademark expertise covers a wide range of industries and includes litigation, such as opposition and cancellation proceedings, the negotiation of coexistence and settlement agreements, and commercial contracts involving intellectual property. Geneviève is also very involved in professional associations related to her practice, including the Intellectual Property Institute of Canada and the International Trademark Association. “I am very pleased to be joining Lavery’s intellectual property team. It’s a high-powered team with a solid reputation both in Canada and abroad, offering high-level expertise on the protection, management, enhancement and defence of intellectual property rights. I’m delighted to become a member of such a talented and passionate team, and look forward to actively contributing to the firm’s success,” says Geneviève.

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