On June 2, 2021, the Québec government reduced the administrative burden relating to international publicity contests by excluding them from the jurisdiction of the Régie des alcools, des courses et des jeux (the “Régie”). It has now followed suit with all types of publicity contests launched on or after October 27, 20231. In concrete terms, this means that businesses launching publicity contests aimed at Quebec participants after this date no longer have to meet reporting obligations or pay prescribed fees to the Régie. Businesses in all sectors of activity use the well-known marketing strategy of publicity contests to attract new customers and build customer loyalty. Quebec has long been sidelined because of the Régie’s distinct requirements in this respect. For businesses wishing to increase their visibility through such contests, the province’s situation is now equivalent to that prevailing in the rest of Canada. That said, contests launched before October 27, 2023, remain subject to previous requirements—namely the payment of prescribed fees, the posting of a security where required and the filing of a report with the Régie within 60 days of the date on which the winner(s) is (are) declared—if they offer prizes the total value of which exceeds $2,000. We advise you to be careful, however. Despite the eased burden we have mentioned, publicity contests in Quebec must still comply with the requirements of the Criminal Code,2 the Competition Act,3 the Consumer Protection Act4 and the Charter of the French Language,5 as well as applicable privacy, labelling and advertising laws. Bill 17, An Act to amend various provisions for the main purpose of reducing regulatory and administrative burden, S.Q. 2023, chapter 24, sections 75 and following. RSC 1985, c. C-46. RSC 1985, c. C-34. CQLR, c. P-40.1. CQLR, c. C-11.
Philippe Lavoie Paradis Lawyer
- Québec, 2024
Philippe joined Lavery as a student in 2021 and will be articling at the firm in 2022. He is currently pursuing his law degree at Laval University at the same time as completing a Certificate in Public Communication.
During his studies, Philippe acted as Vice President Finance for the Law Students Association. He also founded and chaired the Université Laval Chess Club, whose mission is to make the practice of this timeless game more accessible.
Recently, Philippe had the opportunity to put his legal skills and knowledge to use by representing his university at the 43rd Pierre-Basile-Mignault Moot Court Competition, where he focused on a fictional litigation case dealing with contract law and civil liability.
At the moment, Philippe is currently working with an associate professor as a research assistant in information, communication and technology law.
Professional and community activities
- Université Laval Chess Club, 2018–2021, Founding President
- Le Verdict student newspaper, 2019–2020, Vice President Finance & Editor
- LL.B., Université Laval, expected in 2021
- Certificate in Public Communication, Université Laval, expected in 2021
Boards and Professional Affiliations
- Université Laval Law Students Association, 2020–2021, Vice President Finance & treasurer
Lavery is pleased to announce that seven recently sworn-in lawyers are joining Lavery following the completion of their articling within the firm. Quebec City office: Sophie Blanchet Sophie is a member of the Litigation and Dispute Resolution Group. "What attracted me to Lavery was their team of experienced lawyers with wide-ranging and exciting expertise. What's more, they're caring, and they believe in their young colleagues. It didn't take me long to feel at home. I had the opportunity to get involved in various cases, my opinion was valued, I was given time to learn, and, above all, I was encouraged. I'm very happy and proud to be joining the Lavery team and to have the opportunity to continue my professional development with dedicated, passionate people. " Philippe Lavoie-Paradis Philippe is a member of the Litigation and Conflict Resolution group. "Lavery is a hundred-year-strong firm with a modern and innovative vision. I'm proud to contribute to this dynamic team that puts forward a long tradition of excellence to better build tomorrow's future." Juliette St-Pierre Juliette St-Pierre is a member of the Litigation and Conflict Resolution group and practises primarily in commercial litigation and insurance law. "After being welcomed by the Lavery team in 2022, I quickly felt that collaboration was the name of the game and that my involvement in projects was valued. It was only natural for me to start my career with this team, enabling me to develop as a lawyer alongside skilled professionals who value excellence and personal achievement." Montreal office: Julie Aubin-Perron Julie is a member of the Business Law group and practices mainly in transactional and commercial law. "Working at Lavery means choosing a stimulating work environment that encourages development and initiative. It is a privilege for me to start my career with these inspiring professionals and to be part of a collaborative and caring team." Laurence Bernard Laurence is a member of our Litigation and Dispute Resolution group. Her practice focuses primarily on insurance litigation, product liability and civil liability. "Initially, what convinced me to join Lavery was that right from when I first started as a student, my team welcomed me as one of their own, involved me in a number of projects and gave me a lot of autonomy. When I began articling, it was both comforting and exciting to work with them again and continue our wonderful collaboration. On a human and professional level, I really feel that I'm part of a team that cares about my well-being and development. Along with working with lawyers who inspire me, this is what drives me to try to be the best version of myself." Radia Amina Djouaher Radia Amina Djouaher is a member of the Business Law team and practices mainly in transactional and commercial law. During her articling term, Amina had the opportunity to collaborate on multiple technology law cases and played a key role, for instance, in the due diligence process for complex deals involving global technology companies. What's more, Amina actively participated in drafting contracts involving technology. "I'm delighted to join the great Lavery family. Beyond the expertise and excellence of the firm, it was the connections I made while articling and my summers as a student that convinced me that Lavery was the ideal environment for me. The generosity of all the members of the firm, their good spirit as well as their dedication to helping others and to the development of young people are qualities that set Lavery apart and that allowed me to agree without hesitation to join the team!" Sherbrooke office: Anaïs Martini Anaïs Martini is a member of our business law group and holds a Bachelor of Civil Law and Juris Doctor from McGill University. While in this program, she participated in legal clinic activities and a copyright policy moot.